Gustavo Martinez has experience in the marketing field for thirty-five years. During this period, he was managing a couple of valuable organizations in the industry where he was responsible for supervising the establishment of iconic ads that are very critical for the businesses.
Gustavo was the chief executive officer of some of Walter Thompson Worldwide firm, which is one of the biggest and the superior marketing organization over the globe. He was also the president of various organizations like Ogilvy and Mather, and McCann Worldgroup organizations. He also served in Prince Waterhouse and Henkel firms.
During an interview, Gustavo said that consultation is a simple means of talking of a sole contractor who is capable of offering high-quality services in an approach and corporate level. He further went on saying that consultation if a very key thing in the marketing field.
Gustavo aid that the advisory approach has faced challenges, but it has been able to prove that consulting has offered the best outcome for many years. He said that before he served in the consultation industry before he became the chief executive officer and president of the largest organization.
Martinez advised that people who are joining the advertising filed from other fields should know that the advertising field relies on creativity. He said that the business is not the same as other businesses that have a defined procedure that is well structured.
Any organizations require reliable staff who are able to finish their shifts and do their work with competence, and that the processes of the operations are mostly repetitive and with a certain formula.
But, the advertising business is the other way round. Advertising is mostly seen as a type of art, and each organization has a wide artistry procedure, the same way a painter has a procedure of directing operations. Read more: Gustavo Martinez | Ideamench and Gustavo Martinez | Crunchbase
Gustavo said that just like any other business marketing businesses faces challenges. And this made Gustavo Martinez concentrate on advertising in his career and being a leader.
However, the force that moves the advertising business is pure creativity. Gustavo said that the companies he has worked for have an aspect of looking at employment as a science. The companies look for pure talents that are in the globe just like their competitors do.
They look for creativity in every fresh graduate they are recruiting. This helps the companies to hire the best staff who are able to bring the best output and who can work as sole contractors. And that is what makes an advisory framework perform best in the advertising sector.
Gustavo went on saying that his company wishes to transform the rate of progress to ninety percent from ten percent by using an approach of total advertising customization. He said that he wants to assist emerging companies, existing organizations and advertisers to use the best advertising, principles of strategy, and creating products.