Article Title: Steve Ritchie Hires Star Brand Ambassador

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Steve Ritchie has been doing a lot in his position as the president of Papa John’s and their efforts to make a company culture that is far more inclusive and diverse. One of the newest efforts to change and grow the brand is the appointment of a new member of their board and spokesperson. These positions were recently filled by Shaquille O’Neal who first became interested in Papa John’s after speaking to Steve Ritchie at O’Neals Superbowl Party. The company was in the middle of diversity efforts and O’Neal appreciated the changes that he was already seeing in the company and considered becoming the owner of a franchise.

While Steve Ritchie has faith in Papa John’s, he knows that the customers want more. With someone such as Shaquille O’Neal showing their support of the brand, he believes that it may have a positive impact on the brand and help them regain the trust and loyalty of their customers throughout the United States. The 3 year deal between the Louisville company and O’Neal was completed for $8.25 million in stocks and cash. Steve Ritchie is happy to bring the entrepreneur to Papa John’s executive team. Shaquille O’ Neal is not only accomplished in basketball, but he has also followed pursuits in film, television, business, and music. He is currently a spokesperson for other types of products outside of the pizza business.

Steve Ritchie believes that the large investment that Papa John’s has been making into their brand will have good results. While it may be a difficult process, it will all be worth it, in the end, to show the world that the company is proud of what they stand for. Shaquille O’Neal already has experience in restaurants as a franchise owner and is expected to bring a good deal of knowledge to the team. One of the benefits for Shaquille O’Neal is that Steve Ritchie promised that Papa John’s pizza would always be covered. This is a benefit that O’Neal is sure to take advantage of which is a great way to get people talking about the company and their relationship with O’Neal.

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