Lori Senecal is being named the global CEO (http://lorisenecalglobalceo.com/) of the current company she works for, MDC Partners’ CP&B. According to PR News.com, this position was newly created, making it a special honor for Senecal. Before this opportunity, she was MDC Partners President as well as the Chief Executive Officer. She also was honored to be in a position of Global Executive Chairman at a sibling shop of MDC known as KBS.
In addition to working as the global CEO at CP&B, Lori Senecal will continue to be the President as well as the CEO of MDC. She is, however, leaving her position at KBS. In her new position, she is going to be responsible for overseeing the global growth as well as all of the expansion of the company. She is also gaining the responsibility of managing all of the coordination of the eight different international offices and any further development that will happen. She loves working with the agency and she understands all of the ins and outs of it. She brings CP&B a higher level of experience as well as expertise in management.
At MDC, Senecal was responsible for making sure the strategic vision continued to move forward. She also worked with many of their partners to continue growth throughout the network. It was under Senecal’s leadership of KBS that the company grew from a smaller, domestic agency to a very large worldwide agency. It is also under her leadership that they became recognized as one of the best places to work in New York City. Before Lori Senecal joined KBS, she worked as the President of McCann Erickson in their New York office. She also worked for McCann Worldgroup as their Global Chief Innovation Officer.
Lori Senecal has been named as one of the Women to Watch by the Advertising Age. She was also honored with a Quantum Leap Award at the AWNY Game Changer Awards. She received this award due to her leadership as well as her innovation. In addition to everything else that Lori Senecal does, she also is a member of the Board of Directors for the Ad Council. She has also had the honor of serving as a Jury Chair for the Isaac Awards. Lori Senecal has extensive knowledge and expertise in multinational accounts as well as a wealth of knowledge in data analytics. This is what helps her not only exceed but also excel in any position that she takes on.
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