Reputation is Everything for Online Entrepreneurs

Avoiding the inevitable problem of having to deal with negative comments on the Internet is a fool’s play. Even if your business has been running smoothly and all your customers are pleased with your results, negative comments against you and your business are going to happen. Whether it is due to jealous competitors or people who just like to be picky, you are going to have to face some blowback. The question is how to deal with it in such a way that keeps your reputation intact.

The following list will give you a good foundation on which to build an online reputation defense strategy from.

DO NOT GET PERSONAL: Defending your honor is one thing, but attacking back is another. When your words are as loud and offensive as your attackers are, it insinuates an air of guilt. Not exactly the impression you want your current and potential customers to have.

SET YOUR CURRENT CUSTOMER’S MINDS AT EASE / OFFER MORE VALUE: Never let your customers think that there is no future in your business. Ease their tensions from the negative feedback by reaffirming that business will go on as usual. You may even want to run a sale or offer a free service or product to keep your loyal customers “loyal”.

STAY FOCUSED: There was a reason you became an entrepreneur in the first place. Focusing on that reason will help you get past any defamation roadblocks you encounter by keeping you in a positive frame of mind. Your attitude towards the situation will come through even if all you are doing is responding through the medium of words on an online platform. Negative comments feed off of negativity and a positive outlook destroys them.

GET HELP: There are professionals out there that are experts in protecting and defending against online negative reviews and comments. The strategies they employ are advanced ones, so it will not be possible for you to implement them alone unless you made it your life’s work to do so. One such source that I highly recommend for cleaning up search results is

Haters are always going to hate, so use the strategies above to spread some love. If you feel that defending your reputation is too daunting a task, check out They are experts in removing bad search results and dealing with negative articles, bad business reviews, derogatory PDF’s and negative review sites.

Twitter: @search_cleanup