As recently as 20 years ago, many of Brazil’s largest cities were viewed as extremely troubled areas. This perception of the major cities of the country as being overrun by crime, poverty and violence often times gave investors a lukewarm outlook, as far as investing in these places went. But this has begun to change over the last 20 years. Many of Brazil’s largest cities have become hot destinations for the rich, famous and powerful. With its idyllic settings and endless beaches, Brazil offers one of the most enticing destinations anywhere on the planet. Real estate investors have begun realizing that this enticement extends to them as well.
As CEO of one of Brazil’s most prominent real estate development firms, JHSF Participacaoes, Jose AuriemoNeto has long been one of the visionaries who has set off the rush to invest in this country that holds so much promise. He has undertaken some of the largest real estate development projects in the history of Brazil, constructing everything from airports to high-rise luxury condominiums to some of the largest shopping centers ever built in the country. This has set his firm apart from all others, garnering much respect and appreciation from the people of Brazil, who recognize the crucial contributions that JHSF Participacaoes has made to the development of their country.
One of the largest projects that Jose AuriemoNeto has ever decided to build is the sprawling mixed-use project known as ParqueCidadeJardim. Located astride one of the most heavily trafficked highways in the country, Jose AuriemoNeto had the vision to see the potential in the 100 + acre lot that at one time stood vacant. Seeing a need for more high-end, luxury condominiums and office space in the downtown Sao Paulo area, AuriemoNeto raised the funding to get the project off its feet. Working with some of the best architects in the country, he brought to fruition a luxury development with more than a million square feet of habitable space.
Today, ParqueCidadeJardim stands as a reminder of all the Brazil has to offer. Its image as a third-world country is quickly dissipating.