Kate Hudson along with pop star Demi Lovato has recently launched their first collaboration of Fabletics. This was a highly popular event.
This was something that had to happen since Fabletics is always getting attention from everyone. Demi Lovato loves these clothes as she finds them cute. She is well aware that this is a company that is always inspiring women as it wants to empower them. Fabletics wants to make women much better than what they already are. Hence it is designing workout wear for women of all ages or sizes or body types. It wants that women must become strong. This is a brand that is focused on empowering women. For all these reasons, Demi loves about this company and likes to be associated with it.
The year 2013 saw the founding of the Fabletics brand. This is a fashion-oriented brand providing workout wear that is of high-quality, trendy and affordable too. Within such a short time, she along with her team has managed to make it into a $250 million company. It is an extraordinary feat since Kate Hudson is just an actress and has no business background with her.
The founders of Fabletics brand are the same who had founded the TechStyle Fashion Group. They are Don Ressler along with Adam Goldenberg. In 2013, they decided to launch this workout wear brand. This was because they realized that there was no quality or stylish workout wear available. All that was available was either in black or gray color for women. And everything was grossly overpriced.
They decided to change this. But they also required a partner at this time. This was when Kate Hudson was the first name that came to their mind. After all, she truly represents whatever this brand Fabletics stands out for. She is known to all as a warm as well as an approachable person. Besides, she is a highly active person too.
Kate Hudson has been deeply involved in this brand since day one. She is a part of all the nuances of this brand. Hence she looks into budget reviews, selecting the social media marketing strategy, and sales numbers and much more. She is involved in the designing process too. This is because she wants the styles to remain fresh all the time. She checks the sales figures daily. Hence she knows which clothes are selling and which do not. So she plans the next range accordingly. She knows what is selling and what people will be looking for next. So she stocks up her inventory accordingly. All this can be done by a person who is doing workouts and has an active lifestyle too.
This is exactly what Kate is known for. Several celebrities endorse products but never use them. This does not apply to Kate Hudson. She loves wearing as well as flaunting her Fabletics gear. This indicates that she is a firm believer in this brand. People can easily imagine her running around in these clothes.