Fast food is something that many people love. For years people have been getting obese on super-sized and dollar menus simply because this was the norm. There was nothing out there in the fast food realm that would attract people to any healthier options. Nathaniel Ru knew that this was the truth because he was someone that was in search for an alternative.
He would find, like so many others, that there were no real healthy food options in his neck of the woods. This is why he made a conscious decision to bring a restaurant like Sweetgreen to thousands of people that carried the same burden that he carried of not having access to quality healthy food establishments. Learn more about Madison Street Capital reputation: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider
Nathaniel Ru would find himself in a place where he was carving out something new. He was doing what had not been done before, and people were watching closely to see how his progress would unfold.
As Sweetgreen stores begin to open the lines wood stretch outside of the building. When this started to occur Nathaniel, along with investors and customers, realized that he was onto something good.
It was from this point that he would take an active role and make a conscious decision to actually make more restaurants that were going to make healthy eating a reality. He did not want to hold back. He wanted to expand and he wanted to expand Sweetgreen fast. Read more: Nathaniel Ru | LinkedIn and Nathaniel Ru | Crunchbase
People have been excited about the work that Nathaniel has done. He believes that people should build things that last. He realized that he was not a fly-by-night entrepreneur, and he did not want Sweetgreen to be a fly-by-night operation.
He did not want Sweetgreen to be the latest health craze of the moment that would simply dwindle away once the newness wore off. Instead, Nathaniel Ru wanted to create a masterful concept where people were excited about eating healthy.
He wanted people to get a glimpse at what it would look like to actually explorer healthy eating options without falling for the other fast food choices that would only result in high cholesterol, high blood pressure and possible weight gain.
Nathaniel knew that he could do better than this with his restaurant. He wanted people to be able to eat healthy and still enjoy what they were eating. That is how he formed Sweetgreen. He has the intention to make healthy eating enjoyable.